Blog

Social Media / Facebook

It had to happen sometime! Facebook have begun rolling out a new layout for Facebook Pages in 2016. We first noticed the changes last week on a client’s page layout; now our Odyssey New Media Facebook Page has been updated. In this post, we review the changes to our page and summarise the most important areas which … Continued

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Digital Tips & Insights

August – Get in the Zone for Halloween Halloween is getting close, soon enough the kids will be filling the streets trick or treating and the adults will be on their way to parties. Always dressed up, obviously, but not always prepared – 29% of Halloween costume shopping is left until the last minute.   … Continued

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SEO

Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your business appear higher on Search Engine Ranking Pages.   SSL Certificates An SSL Certificate is required by businesses for ecommerce and for collecting customer’s personal … Continued

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PPC

Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion … Continued

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SEO

The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality content … Continued

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